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Tigers4Ever Strategic Plan 2017 -2022

1. Our Mission: To ensure that wild tigers have a wild future.

The ultimate goal of Tigers4Ever is to protect wild tigers from extinction by eliminating tiger deaths due to poaching, poisoning or retaliatory attacks. We hope to achieve this through working with the communities who live with wild tigers to ensure they have a vested interest in wild tiger survival. We intend to educate future generations so they will appreciate the value of an apex predator and its habitat to the ecology and sustainability of the landscape. We plan to educate people living with wild tigers to ensure their personal safety and that of their families and livestock. We seek to reduce human-animal conflict and stabilise both prey and predator numbers through the provision of sustainable environmentally focused permanent wildlife waterhole solutions.

2. Our Objectives:

a. To provide Buffer Zone Poaching Patrols to protect tigers in critical locations.

b. To providing educational resources to children living with wild tigers.

c. To reduce incidents of human-animal conflict.

d. To ensure everyone living with wild tigers has a vested interest in wild tiger survival.

3. Our Strategic Objectives:

a. We will sustain and grow our charitable work within our clear financial strategy.

b. We will be working to a clear Marketing & Communications strategy.

c. We will have improved public awareness and understanding of the threats and issues facing wild tigers; and the work done by our charity to save them.

d. We will expand our opportunities to succeed through identification and growth of new income streams to sustain the objectives to meet our mission above.

e. Our Board of Trustees will be maintaining appropriate oversight and governance in order to further the work of the charity.

f. We will be working to a people management strategy that enables us to build strong organisational capability and performance.

g. We will be utilising information and IT to best effect and operating efficient and effective systems, processes & evaluation /measurement techniques.

4. Our Financial Objectives:

a. In 2017- 2018: To raise sufficient funds to enable us to meet our objectives outlined in 2 above.

b. In 2018-2019: to increase our income by 25% to enable us to provide double patrolling in the monsoon period and increase the level of educational support by 50% compared to 2017 levels.

c. In 2019 – 2020: to increase our income by 50% (compared to 2018-2019) to enable us to sustain increases in 4(b) above and reduce human-animal conflict through further waterhole construction.

d. In 2020 – 2021: to increase our income by 50% (compared to 2019-2020) to enable us to sustain increases in 4(c) above and expand the projects where we help to meet changing needs.

e. In 2021 – 2022: to increase our income by 50% (compared to 2020 – 2021) to enable us to sustain increases in 4(d) above and employ a part-time/full time fundraiser or administrative person.

5. Our Marketing Objectives:

a. Recruit trustees with specific fundraising, marketing and digital skills.

b. Refine Marketing Strategy.

c. Refine Fundraising Strategy.

d. Refine Digital Marketing Strategy.

e. Expand supporter base, both individual (by 50%) and corporate (by 400%) within 3 years.

f. Set donor retention policies within 1 year.

g. Identify and recruit at least 10 high value donors within 5 years.

h. Set fundraising goals to meet: objectives outlined in 2; and financial objectives outlined in 4.

i. Improve marketing and digital marketing communications in the most cost effective manner.

j. Identify new sources of funding including grants, legacies, trusts within 3 years.

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Tigers4Ever 5 Year Strategy